Thank you for signing up to be a participant with us at Summerfest!

To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team.  Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Julia at julia@drinkin.beer or by phone/text at 765.620.0153.

DATE

Saturday, July 18, 2026

2pm Early Entry & MVP Ticketholders  |   3-6 pm General Admission Ticketholders

LOCATION

Victory Field, Downtown Indianapolis

501 W Maryland St, Indianapolis, IN 46225

PRESS KIT

Come back to see this year’s press kit to gain access to social media imagery, logos, and more to use to promote your attendance at the event!

TICKETS

Unique links will be emailed to your festival primary contact with instructions on securing your tickets for the event. This year, we’re offering the following, ALL of which must be secured by your team online in advance of the event:

• Complimentary brewer/producer tickets – 4 available per brewery (8 for sprinter sponsors)
• Extra brewer/producer tickets – maximum of 2 per producer at $25/each
• General Admission discounted tickets – $35 each, maximum 6

PERMIT FOR SERVING ALCOHOL

You’re required to submit a permit for an expo day with your local district. Please let us know if you have questions about this.

FESTIVAL MAP

A festival layout map will be posted here prior to the event where you’ll find your booth location for labeling your beer and to see where you’ll be set up for the event.

LOAD IN AND LOAD OUT

Load In – Friday, July 17  | 12-5P

• In order to make load-in easier and minimize congestion at the park, please be sure you know your entrance point on W. Maryland St. into the festival before you arrive.
• Vehicles are NOT ALLOWED on the concourse with the exception of Sprinters and pre-approved large vendors.
• Your tent letter and booth number can be referenced on the event map.
• Overnight security will be provided.
• Booths can be set up at the time of drop off or on Saturday.
• We’ll have 1 drop off point (PLEASE SEE MAP) and will help deliver to your booth via golf cart, push cart, or pallet jack. (We will have carts available, but encourage you to bring your own for faster load in and load out)
• Please bring hand/push carts or dollies to assist with loading in/out if you have them.  This will take a bit more time than usual, but we’ll make it happen.

Load In – Saturday, July 18  |  10a-1p

If you arrive after 12:30 pm volunteer staff will assist you in getting your equipment and products to your booth.

Load Out

• ATTENDEE SAFETY IS PRIORITY NUMBER ONE. NO VEHICLES WILL BE ALLOWED DRIVE OR LEAVE UNTIL THE GROUNDS ARE CLEAR OF ATTENDEES. VICTORY FIELD WILL NOT OPEN THE EXIT GATE UNTIL WE ARE 100% CLEAR SO PLEASE BE PATIENT.
• Once we are clear we will move and stage all vendors/breweries at the BREWERY DROP OFF/LOAD OUT area on the map.
• Vehicles will be allowed at the curbside pick up site for load-out through the gate that you were directed to load in at. (Please refer to the LOAD OUT line pattern for easy EXIT)

AVAILABLE PRODUCT AND STIPENDS

Participating breweries and guests should bring no less than 30 gallons of product to the event (an equivalent for spirit-based beverages,) earning a $375 stipend. Stipend checks will be mailed by July 27.

SERVING ALCOHOL

Please ensure that everyone on your team has their valid server’s permit on hand, and that guests visiting your booth are not over-served. Please do not dispense alcohol into any other vessel than the sample glasses given to each attendee.

ELECTRICITY

Electricity will not be provided to your booth unless prior arrangements have been made.

ICE, TABLES, CHAIRS

The Guild will provide ice, an 8′ table, and two chairs for each booth.

POP UP TENTS

Breweries are highly encouraged to bring a 10×10 popup tent to make it easier for customers to find you.  We have hired a videographer/photographer for this event so please use this opportunity to look your best with branding.

ADDITIONAL NOTES

• If you have a Sprinter booth outside of the main brewery booths and you plan to put up a tent, you must have a fire extinguisher inside.
• If you need assistance at the event, or an attendee has a question which you can’t answer, reach out to one of the Volunteer Captains.
• If there’s an emergency, immediately notify the nearest police officer or ER professional, a Volunteer Captain, or an Indiana Brewers Guild staff member, or call 911.
• Bring pitchers, water kegs, and dump buckets for cup rinsing if you so choose.
• Last pour at 6p will be strictly enforced.
• Please post your beer list, special tapping times, and other fun stuff before and at the event to your social media channels
• The link to the beers on tap that have been submitted is here. If you haven’t submitted your beer and you’d like to in advance, please submit them online here.