Thank you for signing up to be a vendor/sponsor with us at the 28th annual Summerfest – we’re so excited for the new location!
To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team. Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Julia at julia@drinkin.beer or by phone/text at 765.620.0153 or Shanna at shanna@drinkin.beer, 206.661.6478.
DATE
Saturday, July 19, 2025
2pm Early Entry & MVP Ticketholders | 3-7 pm General Admission Ticketholders
LOCATION
Victory Field, Downtown Indianapolis
501 W Maryland St, Indianapolis, IN 46225
PRESS KIT
Download this year’s press kit to gain access to social media imagery, logos, and more to use to promote your attendance at the event!
TICKETS
Unique links will be emailed to your festival primary contact with instructions on securing your tickets for the event. This year, we’re offering the following, ALL of which must be secured by your team online in advance of the event:
- Complimentary brewer tickets – 4 available per brewery (8 for sprinter sponsors)
- Extra brewer tickets – maximum of 2 per brewery at $25/each
- General Admission discounted tickets – $35 each, maximum 6
PERMIT FOR SERVING ALCOHOL
The Guild is submitting a Temporary Craft Manufacturer Hospitality Permit for this event which will automatically include your company and use a festival day. There is no need for you to submit anything to the ATC for this event only.
FESTIVAL MAP
A festival layout map can be found here 2025 SUMMERFEST BREWERS MAP prior to the event where you’ll find your booth location for labeling your beer and to see where you’ll be set up for the event.
FESTIVAL MAP
Please reference this 2025 SUMMERFEST BREWERS/VENDORS MAP for the most up to date festival layout. This is where you’ll find your booth location.
LOAD IN AND LOAD OUT
Loading IN – Friday, July 18 | 11am – 5 pm (Sprinters allowed earlier and must schedule)
- In order to make load-in easier and minimize congestion at the park, please be sure you know your entrance point on W. Maryland St. into the festival before you arrive.
- Vehicles are NOT ALLOWED on the concourse with the exception of Sprinters and pre-approved large vendors.
- Your tent letter and booth number can be referenced on the event map.
- Overnight security will be provided.
- Booths can be set up at the time of drop off or on Saturday.
- We’ll have 1 drop off point (PLEASE SEE MAP) and will help deliver to your booth via golf cart, push cart, or pallet jack. (We will have carts available, but encourage you to bring your own for faster load in and load out)
- Please bring hand/push carts or dollies to assist with loading in/out if you have them. This will take a bit more time than usual, but we’ll make it happen.
Loading IN – Saturday, July 19 | 10 am – 1 pm
If you arrive after 12:30 pm volunteer staff will assist you in getting your equipment and products to your booth.
Loading OUT
- ATTENDEE SAFETY IS PRIORITY NUMBER ONE. NO VEHICLES WILL BE ALLOWED DRIVE OR LEAVE UNTIL THE GROUNDS ARE CLEAR OF ATTENDEES. VICTORY FIELD WILL NOT OPEN THE EXIT GATE UNTIL WE ARE 100% CLEAR SO PLEASE BE PATIENT.
- Once we are clear we will move and stage all vendors/breweries at the BREWERY DROP OFF/LOAD OUT area on the map.
- Vehicles will be allowed at the curbside pick up site for load-out through the gate that you were directed to load in at. (Please refer to the LOAD OUT line pattern for easy EXIT)
AVAILABLE PRODUCT AND STIPENDS
Participating breweries and guests should bring no less than 30 gallons of product to the event (an equivalent for spirit-based beverages,) earning a $375 stipend. Stipend checks will be mailed by July 21.
SERVING ALCOHOL
Please ensure that everyone on your team has their valid server’s permit on hand, and that guests visiting your booth are not over-served. Please do not dispense alcohol into any other vessel than the sample glasses given to each attendee.
ELECTRICITY
Electricity will not be provided to your booth unless prior arrangements have been made.
ICE, TABLES, CHAIRS
The Guild will provide ice, an 8′ table, and two chairs for each booth.
POP UP TENTS
Breweries are encouraged to bring a 10×10 popup tent to make it easier for customers to find you. We have hired a videographer/photographer for this event so please use this opportunity to look your best with branding.
ADDITIONAL NOTES
- If you have a Sprinter booth outside of the main brewery booths and you plan to put up a tent, you must have a fire extinguisher inside.
- If you need assistance at the event, or an attendee has a question which you can’t answer, reach out to one of the Volunteer Captains.
- If there’s an emergency, immediately notify the nearest police officer or ER professional, a Volunteer Captain, or an Indiana Brewers Guild staff member, or call 911.
- Bring pitchers, water kegs, and dump buckets for cup rinsing if you so choose.
- Last pour at 7p. on Saturday will be strictly enforced.
- Please post your beer list, special tapping times, and other fun stuff before and at the event to your social media channels
- The link to the beers on tap that have been submitted is here. If you haven’t submitted your beer and you’d like to in advance, please submit them online here.
