Thank you for signing up to be a participant with us at Summerfest!

To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team.  Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Julia at julia@drinkin.beer or by phone/text at 765.620.0153.

DATE

Saturday, July 18, 2026

2-6 Early Entry & MVP Ticketholders  |   3-6p General Admission Ticketholders

LOCATION

Victory Field, Downtown Indianapolis

501 W Maryland St, Indianapolis, IN 46225

PRESS KIT

Download the press kit to gain access to social media imagery, logos, and more to use to promote your attendance at the event! A direct link to graphics, a digital poster, and more is also online here.

TICKETS

If you’re with a beverage producer, a link was emailed to your festival primary contact with instructions on securing your tickets for the event. This year, we’re offering the following, ALL of which must be secured by your team online in advance of the event:

• Complimentary brewer/producer tickets – 4 available per brewery (8 for sprinter sponsors)
• Extra brewer/producer tickets – maximum of 2 per producer at $25/each
• General Admission discounted tickets – $35 each, maximum 6

If you’re a vendor with the event (nonprofit, corporate, or artisan) then you’ll receive two passes when you check in. If you need additional, please let me know in advance.

PERMIT FOR SERVING ALCOHOL

You’re required to use an expo day for this event and the Guild will be applying for a Temporary Craft Manufacturer Permit. You should not submit for an expo day yourself – our permit will prompt the ATC to do that for you.

FESTIVAL MAP

A festival layout map is here with your booth location for labeling your beer and to see where you’ll be set up for the event. Please see this image for where you’ll load in/out and park for the event. There is space in the Victory Field parking lot for one vehicle per brewery/vendor only.

LOAD IN AND LOAD OUT

Load In
Friday, July 17 from 1-5p and Saturday, July 18 from 10a-1p

• In order to make load-in easier and minimize congestion at the park, please be sure you know your entrance point on W. Maryland St. into the festival before you arrive which is the parking lot just to the west of the field.
• Please see this image for where you’ll load in/out and park for the event. There is space in the Victory Field parking lot for one vehicle per brewery/vendor only.
• Vehicles are NOT ALLOWED on the concourse with the exception of Sprinter sponsors and pre-approved large vendors.
• Your section letter and number can be referenced on the event map.
• Overnight security will be provided.
• Booths can be set up at the time of drop off or on Saturday.
• We’ll have 1 drop off point and will help deliver to your booth via golf cart, push cart, or pallet jack. (We will have carts available, but encourage you to bring your own for faster load in and load out)
• Please bring hand/push carts or dollies to assist with loading in/out if you have them.
• If you are attending with a beverage producer, please note that there is no Friday beer dropoff for this event UNLESS you are providing an MVP beer for the MVP Lounge and have pre-scheduled that with the Guild staff.

Load Out
Saturday, July 18 from 6:15-8p

• Attendee safety is our top priority. As such, no vehicles will be allowed to leave the concourse until the Victory Field staff gives the all clear.
• Once we are clear we will move and stage all vendors/breweries at the same area where you loaded in.
• Vehicles will be allowed at the curbside pick up site for load-out through the gate that you were directed to load in at.

AVAILABLE PRODUCT AND STIPENDS

Participating beverage producers should bring no less than 30 gallons of product to the event (an equivalent for spirit-based beverages,) earning a $375 stipend. Stipend checks will be mailed by July 27.

SERVING ALCOHOL

Please ensure that everyone on your team has their valid server’s permit on hand, and that guests visiting your booth are not over-served. Please do not dispense alcohol into any other vessel than the sample glasses given to each attendee.

ELECTRICITY

Electricity will not be provided to your booth unless prior arrangements have been made.

ICE, TABLES, CHAIRS

The Guild will provide ice, an 8′ table, and two chairs for each booth.

POP UP TENTS

Breweries should bring a 10×10 popup tent to make it easier for customers to find you and to be prepared for inclement weather.  We have hired a videographer/photographer for this event so please use this opportunity to look your best with branding.

ADDITIONAL NOTES

• If you have a Sprinter booth outside of the main brewery booths and you plan to put up a tent, you must have a fire extinguisher inside.
• If you need assistance at the event, or an attendee has a question which you can’t answer, reach out to one of the Volunteer Captains.
• If there’s an emergency, immediately notify the nearest police officer or ER professional, a Volunteer Captain, an Indiana Brewers Guild staff member, or call 911.
• Bring pitchers, water kegs, and dump buckets for cup rinsing if you so choose.
• Last pour at 6p will be strictly enforced.
• Please post your beer list, special tapping times, and other fun stuff before and at the event to your social media channels
• The link to the beers on tap that have been submitted is here. If you haven’t submitted your beer and you’d like to in advance, please submit them online here.