Thank you for signing up to be a vendor/sponsor with us at the Indiana Microbrewers Festival – we’re looking forward to a fantastic event!
To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team. Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Shanna at shanna@drinkin.beer or by phone/text at 206.661.6478.
DATE
Saturday, July 20, 2024
1pm Early Entry Ticketholders | 2-6 pm General Admission Ticketholders
2023 Attendees: 2300 not including volunteers/vendors/staff Sell out 3000
LOCATION
Military Park, Downtown Indianapolis
601 W New York St, Indianapolis, IN 46204
PRESS KIT
Download this year’s press kit to get access to social media imagery, logos, and more to use to promote your attendance at the event!
TICKETS
Vendors: You will check in with a volunteer at the brewery/vendor check in located at the south end of the Woolery Mill building. All vendors and staff must be 21+ and have valid ID.
- Complimentary vendor tickets – 2 available per non food vendor
- Complimentary food vendor tickets – 4 available per food vendor
- Purchase up to 4 general admission tickets at the discounted rate of $10 off with code IMFVENDOR2024
PARKING
FESTIVAL MAP
Please reference this map the most up to date layout of the festival layout. This is where you’ll find your booth location for labeling your beer and to see where you’ll be set up for the event.
LOAD IN AND LOAD OUT
Loading In – Friday, July 19 | 1 p.m. – 5 p.m.
- Friday load-in is encouraged for bigger vehicles.
- Your tent letter and booth number can be referenced on the event map.
- Overnight security will be provided.
- Booths can be set up at the time of drop off or on Saturday.
- Vehicles are allowed to drive on-site for load-in on Friday, regardless of zone/tent location. Please stay within designated driving areas and do not drive through the middle of the park.
- Bring hand/push carts or dollies to assist with loading in/out.
Loading In – Saturday, July 20 | 10 a.m. – 12 p.m. (all vehicles must be out of the park by 11:30 a.m.)
- If you arrive after 11:30 a.m volunteer staff will assist you in getting your equipment and products to your booth.
- In order to make load-in easier and minimize congestion at the park, please be sure you know your entrance point into the festival before you arrive.
Loading Out
- ATTENDEE SAFETY IS PRIORITY NUMBER ONE. NO VEHICLES WILL BE ALLOWED INTO THE PARK AND NO SPRINTERS WILL BE ALLOWED TO LEAVE UNTIL THE GROUNDS ARE CLEAR OF ATTENDEES.
- To ensure the safe exit of all event attendees from the festival no vehicles will be allowed onto the festival site until the park is completely cleared.
- Vehicles will be allowed on-site for load-out through the gate that you were directed to load in at.
- Curbside pickup will only be on Blackford Street, while vehicle entry will be permitted off of West Street.
- No curbside pickup will be allowed on either New York or West Street.
INFORMATION ON DRIVING IN THE PARK
- There is only one check in entrance to the event this round, and weather permitting you will be allowed to enter the park with your vehicle. Should the park sustain substantial water, volunteer staff will assist with curbside delivery of your equipment and products and will deliver from inside the park. Your booth location will determine whether you will unload curbside or within the park.
- ABSOLUTELY NO driving through the middle of the park.
- Your must unload completely and remove the vehicle before setting up.
- NO vehicles will be allowed through the gate after 11:30 a.m. on Saturday.
- You can choose to roll the curb and enter the park with your vehicle, or drop off curbside where you will be assisted by volunteer staff to get your equipment and products to your booth. You can also use your own carts and dollies to deliver to your booth if you so choose.
- Vehicle access via West and Ohio Streets begins at 10 a.m. on Saturday. Enter on a right hand turn from West Street and exit at the same point.
- Vehicle access via Blackford Street begins at 10 a.m. on Saturday.
ELECTRICITY
Electricity will not be provided to your booth unless prior arrangements have been made.
ICE, TABLES, CHAIRS
The Guild will provide ice, an 8′ table, and two chairs for each booth.
POP UP TENTS
We encourage you to bring a branded 10×10 popup tent if you have one. All breweries will be stationed underneath large rented tents, but we’ll permit branded tents to be placed outside the large tent to designate where you’re located and provide additional shade for anyone waiting in line.
PARKING PASSES
Each attending vendor will receive (1) one vehicle parking pass upon entry into the fest. Parking is first come, first serve and located in parking lots listed on the map. There is no parking for vendors inside of the festival.
VENDOR GUIDELINES
As a reminder, here are the festival guidelines for your booth – Food vendors please see your registration for additional info & health department permits.
In exchange for said fee, Vendor will receive the following:
- Two event wristbands for working personnel (4 bands for food vendors)
- Booth space of approximately 8’ x 10’ (Must provide own tent)
- One banquet table 8′
- Two chairs
- Vendor shall have access to the location no less than three hours prior to the start of the Event for set up.
- Vendor understands that merchandise sold at the festival must not include glass growlers, pint glasses or any other vessel that could hold beer unless prior written consent given by authorized IBG’s staff.
- Vendor agrees that its setup will not exceed allotted space, approx. 10’ x 10’
- Vendor agrees to comply with all applicable laws and regulations of the State of Indiana, Indiana Brewers Guild and those of the Event Venue.
- Vendor agrees to have one staff person at the booth at all times during said Event hours.
- No loud music, noise, or sound amplification devices shall be used by vendor’s staff at the location unless prior permission given.
- Vendor understands electricity is NOT available unless prior arrangements have been made.
- Vendor agrees to leave booth area in the same or better condition to which it was received. Vendor will use recycling and trash bins provided on the festival site and will break down all supply/inventory boxes. Vendors who do not comply with the clean requirements will be charged a $50 cleanup fee and possibly not receive future invitations to participate in any Indiana Brewers Guild events/festivals.
- Vendor hereby agrees to indemnify and hold harmless the Indiana Brewers Guild staff, board of directors and agents against any damages or claims that may arise in connection with Vendor’s presence at the Event and Vendor’s activities of any kind.
ADDITIONAL NOTES
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- If you need assistance at the event, or an attendee has a question which you can’t answer, reach out to one of the Volunteer Captains.
- If there’s an emergency, immediately notify the nearest police officer or ER professional, a Volunteer Captain, or Indiana Brewers Guild staff member, or call 911.
- Bring marketing items that folks aren’t just throwing away. This is your opportunity to get in front of a huge audience – make a display that has your newsletter sign up QR, your website QR, or create a sign up form where if they sign up today they can win one of your products. Another great one is stickers of your brand/logo, with the location (for collectors) and promo codes on the back of the sticker – make it #INbeerfest(yourbrand) to keep Press alive. 🙂 We are trying to improve our festival user experience more each year, especially as we grow more stable coming back from the shutdown. If you have any ideas please don’t hesitate to reach out.