Thank you for signing up to be a vendor/sponsor with us at the 28th annual Summerfest – we’re so excited for the new location!

To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team.  Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Shanna at shanna@drinkin.beer or by phone/text at 206.661.6478.

DATE

Saturday, July 19, 2025

1pm Early Entry Ticketholders  |   2-6 pm General Admission Ticketholders

2024 Attendees: 1700 not including volunteers/vendors/staff Sell out 2500

LOCATION

Victory Field, Downtown Indianapolis
501 W Maryland St, Indianapolis, IN 46225

PRESS KIT

Download this year’s press kit to get access to social media imagery, logos, and more to use to promote your attendance at the event!

TICKETS

Vendors: You will check in with a volunteer at the brewery/vendor check in located at the south end of the Woolery Mill building.  All vendors and staff must be 21+ and have valid ID.

• Complimentary vendor tickets – 2 available per non food vendor
• Complimentary food vendor tickets – 4 available per food vendor  
• Purchase up to 4 general admission tickets at the discounted rate of $10 off with code SUMMERFESTVENDOR2025

PARKING

• Parking will be available for vendors at the stadium.  You will receive a parking tag at check in.

FESTIVAL MAP

Please reference this 2025 SUMMERFEST BREWERS/VENDORS MAP for the most up to date festival layout. This is where you’ll find your booth location.

LOAD IN AND LOAD OUT

Loading IN – Friday, July 18  | 11am – 5 pm

• In order to make load-in easier and minimize congestion at the park, please be sure you know your entrance point on W. Maryland St. into the festival before you arrive.
• Vehicles are NOT ALLOWED on the concourse with the exception of Sprinters and pre-approved large vendors.
• Your tent letter and booth number can be referenced on the event map.
• Overnight security will be provided.
• Booths can be set up at the time of drop off or on Saturday.
• We’ll have 1 drop off point (PLEASE SEE MAP) and will help deliver to your booth via golf cart, push cart, or pallet jack. (We will have carts available, but encourage you to bring your own for faster load in and load out)
• Please bring hand/push carts or dollies to assist with loading in/out if you have them.  This will take a bit more time than usual, but we’ll make it happen.

Loading IN – Saturday, July 19  |  10 am – 1 pm

If you arrive after 12:30 pm volunteer staff will assist you in getting your equipment and products to your booth.

Loading OUT

• ATTENDEE SAFETY IS PRIORITY NUMBER ONE. NO VEHICLES WILL BE ALLOWED DRIVE OR LEAVE UNTIL THE GROUNDS ARE CLEAR OF ATTENDEES. VICTORY FIELD WILL NOT OPEN THE EXIT GATE UNTIL WE ARE 100% CLEAR SO PLEASE BE PATIENT.
• Once we are clear we will move and stage all vendors/breweries at the BREWERY DROP OFF/LOAD OUT area on the map.
• Vehicles will be allowed at the curbside pick up site for load-out through the gate that you were directed to load in at. (Please refer to the LOAD OUT line pattern for easy EXIT)

 ELECTRICITY

Electricity will not be provided to your booth unless prior arrangements have been made. (There are electrical hook ups on the inside of the concourse so please let me know)

 ICE, TABLES, CHAIRS

The Guild will provide ice, an 8′ table, and two chairs for each booth.

 POP UP TENTS

We encourage you to bring a branded 10×10 popup tent if you have one. We love how it looks from a branding standpoint and will be doing VIDEO & photos for this event.

PARKING PASSES

Parking is first come, first serve and located in parking lot listed on the map.  There is no parking for vendors inside of the festival.

VENDOR GUIDELINES

In exchange for said fee, Vendor will receive the following:

• Two event wristbands for working personnel
• Booth space of approximately 8’ x 10’ (Must provide own tent)
• One banquet table 8′
• Two chairs

1. Vendor shall have access to the location no less than three hours prior to the start of the Event for set up.
2. Vendor understands that merchandise sold at the festival must not include glass growlers, pint glasses or any other vessel that could hold beer unless prior written consent given by authorized IBG’s staff.
3. Vendor agrees that its setup will not exceed allotted space, approx. 10’ x 10’
4. Vendor agrees to comply with all applicable laws and regulations of the State of Indiana, Indiana Brewers Guild and those of the Event Venue.
5. Vendor agrees to have one staff person at the booth at all times during said Event hours.
6. No loud music, noise, or sound amplification devices shall be used by vendor’s staff at the location unless prior permission given.
7. Vendor understands electricity is NOT available unless prior arrangements have been made.
8. Vendor agrees to leave booth area in the same or better condition to which it was received.  Vendor will use recycling and trash bins provided on the festival site and will break down all supply/inventory boxes.  Vendors who do not comply with the clean requirements will be charged a $50 cleanup fee and possibly not receive future invitations to participate in any Indiana Brewers Guild events/festivals.
9. Vendor hereby agrees to indemnify and hold harmless the Indiana Brewers Guild staff, board of directors and agents against any damages or claims that may arise in connection with Vendor’s presence at the Event and Vendor’s activities of any kind.

 ADDITIONAL NOTES

• • If you need assistance at the event, or an attendee has a question which you can’t answer, reach out to one of the Volunteer Captains.
  • If there’s an emergency, immediately notify the nearest police officer or ER professional, a Volunteer Captain, or Indiana Brewers Guild staff member, or call 911.
  • Bring marketing items that folks aren’t just throwing away.  This is your opportunity to get in front of a huge audience – make a display that has your newsletter sign up QR, your website QR, or create a sign up form where if they sign up today they can win one of your products.  Another great one is stickers of your brand/logo, with the location (for collectors) and promo codes on the back of the sticker – make it #IBGSummerfest(yourbrand) to keep Press alive. 🙂  We are trying to improve our festival user experience more each year, especially as we grow more stable coming back from the shutdown.  If you have any ideas please don’t hesitate to reach out.