Summerfest Victory Field Logo Square Blue and yellow

Thank you for signing up to be a vendor/sponsor with us at the 28th annual Summerfest – we’re so excited for the new location!

To ensure a safe and fun event for all please carefully review all the information below and share it with your festival team.  Below are all the details you’ll need to know. If you have any questions and/or need any clarifications, please reach out to Shanna at shanna@drinkin.beer or by phone/text at 206.661.6478.

DATE

Saturday, July 19, 2025

1pm Early Entry Ticketholders  |   2-6 pm General Admission Ticketholders

2024 Attendees: 1700 not including volunteers/vendors/staff Sell out 2500

LOCATION

Victory Field, Downtown Indianapolis
501 W Maryland St, Indianapolis, IN 46225

PRESS KIT

Download this year’s press kit to get access to social media imagery, logos, and more to use to promote your attendance at the event!

TICKETS

Vendors: You will check in with a volunteer at the brewery/vendor check in located at the south end of the Woolery Mill building.  All vendors and staff must be 21+ and have valid ID.

PARKING

FESTIVAL MAP (COMING SOON)

Please reference this map the most up to date layout of the festival layout. This is where you’ll find your booth location.

LOAD IN AND LOAD OUT (UPDATES & MAP COMING SOON)

Loading In – Friday, July 18  | 1 pm – 5 pm

Loading In – Saturday, July 19  |  10 am – 1 pm (all vehicles must be out of the park by 12:30 pm)

Loading Out

 ELECTRICITY

Electricity will not be provided to your booth unless prior arrangements have been made. (There are electrical hook ups on the inside of the concourse so please let me know)

 ICE, TABLES, CHAIRS

The Guild will provide ice, an 8′ table, and two chairs for each booth.

 POP UP TENTS

We encourage you to bring a branded 10×10 popup tent if you have one. We love how it looks from a branding standpoint and will be doing VIDEO & photos for this event.

PARKING PASSES

Each attending vendor will receive (1) one vehicle parking pass upon entry into the fest.  Parking is first come, first serve and located in parking lots listed on the map.  There is no parking for vendors inside of the festival.

VENDOR GUIDELINES

In exchange for said fee, Vendor will receive the following:

  1. Vendor shall have access to the location no less than three hours prior to the start of the Event for set up.
  2. Vendor understands that merchandise sold at the festival must not include glass growlers, pint glasses or any other vessel that could hold beer unless prior written consent given by authorized IBG’s staff.
  3. Vendor agrees that its setup will not exceed allotted space, approx. 10’ x 10’
  4. Vendor agrees to comply with all applicable laws and regulations of the State of Indiana, Indiana Brewers Guild and those of the Event Venue.
  5. Vendor agrees to have one staff person at the booth at all times during said Event hours.
  6. No loud music, noise, or sound amplification devices shall be used by vendor’s staff at the location unless prior permission given.
  7. Vendor understands electricity is NOT available unless prior arrangements have been made.
  8. Vendor agrees to leave booth area in the same or better condition to which it was received.  Vendor will use recycling and trash bins provided on the festival site and will break down all supply/inventory boxes.  Vendors who do not comply with the clean requirements will be charged a $50 cleanup fee and possibly not receive future invitations to participate in any Indiana Brewers Guild events/festivals.
  9. Vendor hereby agrees to indemnify and hold harmless the Indiana Brewers Guild staff, board of directors and agents against any damages or claims that may arise in connection with Vendor’s presence at the Event and Vendor’s activities of any kind.

 ADDITIONAL NOTES