This panel discussion explores the role of aesthetics, ambiance, and complementary offerings in shaping the success of a tasting room, brewpub, or brewery event space. It highlights how thoughtful design, from the layout and décor to lighting and seating, creates an inviting atmosphere that enhances the customer experience. Panelists will share about how sensory elements like music and lighting can influence customer loyalty. We’ll talk about ways to foster a fun, welcoming environment and how to turn first-time visitors into repeat patrons and brand advocates.